Marketing in Tiquo
Tiquo provides comprehensive marketing tools including email campaigns, customer segmentation, and automated marketing sequences.Marketing Modules
Email Builder
Drag-and-drop email creation
Campaigns
Create and manage campaigns
Customer Lists
Segmentation and targeting
Email Marketing
Email Builder
Create beautiful emails with the drag-and-drop builder:Block Types
Block Types
- Header: Logo and navigation
- Text: Rich text content
- Image: Photos and graphics
- Button: Call-to-action buttons
- Divider: Visual separators
- Spacer: Adjustable spacing
- Social: Social media links
- Footer: Unsubscribe and contact
Templates
Templates
Start from pre-built templates:
- Welcome email
- Booking confirmation
- Appointment reminder
- Newsletter
- Promotional offer
- Win-back campaign
Personalization
Personalization
Dynamic content with tokens:
- Customer name
- Booking details
- Loyalty points
- Custom fields
Email Builder Guide
Complete email builder documentation
Campaigns
Campaign Types
One-time
Single send to a list
Automated
Triggered by events
Recurring
Scheduled regular sends
Transactional
Order-related emails
Creating Campaigns
1
Choose Type
Select campaign type
2
Select Audience
Choose customer list or segment
3
Design Email
Create with email builder
4
Preview & Test
Send test emails
5
Schedule or Send
Set timing and launch
Campaign Management
Full campaign documentation
Customer Lists
Dynamic Lists
Lists that automatically update based on criteria:| List Type | Example Criteria |
|---|---|
| Lifecycle | Active customers |
| Purchase | Bought service X |
| Engagement | Opened last email |
| Location | Customers at Location A |
| Tags | VIP customers |
Static Lists
Manually curated lists:- Imported contacts
- Event attendees
- Special groups
Customer Lists
List management guide
Automation
Triggered Emails
Automatic emails based on events:| Trigger | |
|---|---|
| New Customer | Welcome sequence |
| Booking Made | Confirmation |
| 24h Before | Reminder |
| After Service | Thank you + review request |
| No Activity (30d) | Win-back |
| Birthday | Birthday offer |
Automation Flows
Build multi-step sequences:- Trigger event occurs
- Wait period (optional)
- Send email
- Check conditions
- Branch or continue
- End sequence
Analytics
Campaign Metrics
Track performance:| Metric | Description |
|---|---|
| Sent | Emails delivered |
| Opens | Unique opens |
| Click Rate | Unique clicks |
| Bounces | Failed deliveries |
| Unsubscribes | Opt-outs |
A/B Testing
Test variations:- Subject lines
- Content
- Send times
- CTAs
ROI Tracking
Measure campaign impact:- Bookings from email
- Revenue attributed
- Cost per conversion
- Customer reactivation
Compliance
Email Compliance
Tiquo ensures compliance with:- CAN-SPAM (US)
- GDPR (EU)
- CASL (Canada)
Required Elements
All marketing emails include:- Physical address
- Unsubscribe link
- Sender identification
Consent Management
Track and respect preferences:- Marketing opt-in/out
- Preference center
- Easy unsubscribe
Best Practices
Segment Your Audience
Segment Your Audience
Targeted emails perform better than mass blasts. Use segments for relevant messaging.
Test Before Sending
Test Before Sending
Always send test emails. Check on mobile and desktop.
Monitor Performance
Monitor Performance
Track metrics and iterate. Low opens? Test subject lines. Low clicks? Improve CTAs.
Respect Preferences
Respect Preferences
Don’t over-email. Quality over quantity builds trust.