Email Marketing
Tiquo includes comprehensive email marketing tools for customer communication and engagement.Capabilities
Email Builder
Drag-and-drop email creation
Campaigns
One-time and automated sends
Segmentation
Targeted customer lists
Analytics
Opens, clicks, conversions
Email Types
Transactional
Automatic emails triggered by events:- Booking confirmations
- Appointment reminders
- Payment receipts
- Follow-up requests
Marketing
Promotional and engagement:- Newsletters
- Promotions
- Announcements
- Win-back campaigns
Automated
Event-triggered sequences:- Welcome series
- Birthday emails
- Re-engagement
- Loyalty milestones
Building Emails
Drag-and-Drop Builder
Create emails visually:- Header blocks
- Text content
- Images
- Buttons
- Social links
- Footers
Email Builder
Complete builder guide
Templates
Start from templates:- Welcome email
- Newsletter layout
- Promotional offer
- Appointment reminder
- Thank you / review request
Personalization
Dynamic content:- Customer name
- Booking details
- Points balance
- Custom fields
Campaigns
One-time Campaigns
Single sends to a list:- Select audience
- Create content
- Schedule or send
- Track results
Automated Campaigns
Trigger-based emails:- New customer → Welcome
- 24h before → Reminder
- After service → Follow-up
- No activity → Win-back
Campaign Management
Creating campaigns
Audience Targeting
Dynamic Lists
Auto-updating segments:- Lifecycle stage
- Purchase behavior
- Engagement level
- Custom criteria
Static Lists
Manual lists:- Imported contacts
- Event attendees
- Special groups
Customer Lists
Audience management
Analytics
Email Metrics
| Metric | Description |
|---|---|
| Delivered | Successfully sent |
| Opened | Unique opens |
| Clicked | Unique link clicks |
| Bounced | Failed delivery |
| Unsubscribed | Opt-outs |
Campaign Performance
Track each campaign:- Delivery rate
- Open rate over time
- Click heatmap
- Revenue attributed
A/B Testing
Test variations:- Subject lines
- Content versions
- Send times
- CTAs
Compliance
Requirements
All emails include:- Physical address
- Unsubscribe link
- Sender identification
Consent Management
Respect preferences:- Marketing opt-in tracking
- Easy unsubscribe
- Preference center
Regulations
Compliant with:- CAN-SPAM
- GDPR
- CASL
Best Practices
Segment First
Segment First
Targeted emails perform better than mass blasts.
Mobile Preview
Mobile Preview
Most emails are read on mobile. Always preview.
Clear CTA
Clear CTA
One primary action per email.
Monitor Metrics
Monitor Metrics
Track and iterate based on performance.