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Email Builder

Tiquo’s email builder lets you create professional marketing emails without coding knowledge.

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Accessing the Builder

  1. Navigate to Marketing → Email Builder
  2. Choose Create New Email or select a template
  3. The builder opens in full-screen mode

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Builder Interface

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Layout

┌─────────────────────────────────────────────────────────────┐
│  Save   Preview   Test   Send                    Settings   │
├──────────┬──────────────────────────────────────────────────┤
│          │                                                  │
│  Blocks  │              Email Canvas                        │
│          │                                                  │
│  Header  │        ┌─────────────────────┐                  │
│  Text    │        │     Your Email      │                  │
│  Image   │        │      Content        │                  │
│  Button  │        │    Appears Here     │                  │
│  ...     │        └─────────────────────┘                  │
│          │                                                  │
├──────────┼──────────────────────────────────────────────────┤
│ Properties │ Block settings when selected                   │
└──────────┴──────────────────────────────────────────────────┘

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Block Palette

Drag blocks from the left panel to the canvas.

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Block Types

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Header Block

Company header with logo:
  • Upload logo
  • Set background color
  • Add navigation links (optional)
  • Adjust padding

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Text Block

Rich text content:
  • Headings (H1, H2, H3)
  • Paragraphs
  • Bold, italic, underline
  • Lists (bullet, numbered)
  • Links
  • Text alignment
  • Font size and color

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Image Block

Add visual content:
  • Upload images
  • Image library access
  • Alt text for accessibility
  • Link images
  • Responsive sizing

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Button Block

Call-to-action buttons:
  • Button text
  • Link URL
  • Button style (filled, outlined)
  • Color customization
  • Border radius
  • Alignment

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Divider Block

Visual separation:
  • Line style (solid, dashed, dotted)
  • Color
  • Width
  • Spacing

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Spacer Block

Add vertical space:
  • Adjustable height
  • Desktop/mobile settings

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Social Block

Social media links:
  • Platform icons
  • Link to profiles
  • Icon style options
  • Alignment
Required footer elements:
  • Physical address
  • Unsubscribe link
  • Contact information
  • Copyright

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Personalization

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Dynamic Tokens

Insert customer data:
TokenOutput
{{firstName}}Customer first name
{{lastName}}Customer last name
{{email}}Email address
{{booking.date}}Booking date
{{booking.service}}Service name
{{loyalty.points}}Points balance

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Conditional Content

Show content based on conditions:
  • If customer is member, show X
  • If booking type is Y, show Z
  • Location-specific content

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Fallback Values

Handle missing data: 
{{firstName | default: "Valued Customer"}}

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Templates

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Starter Templates

Pre-built templates for common needs:

Welcome

New customer welcome email

Newsletter

Monthly newsletter layout

Promotion

Sale or offer announcement

Reminder

Appointment reminder

Thank You

Post-service follow-up

Win-Back

Re-engagement campaign

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Saving Templates

Save your designs as templates:
  1. Create your email
  2. Click Save as Template
  3. Name your template
  4. Use for future emails

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Template Library

Browse and use:
  • Organization templates
  • Tiquo templates
  • Industry templates

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Styling

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Brand Colors

Set brand colors:
  • Primary color
  • Secondary color
  • Background color
  • Text color

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Fonts

Select typography:
  • Heading font
  • Body font
  • Font sizes
  • Line height

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Global Styles

Apply consistent styling:
  • Default link color
  • Button styles
  • Spacing defaults

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Preview & Testing

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Preview Modes

Preview your email:
  • Desktop: Full-width view
  • Mobile: Phone-sized view
  • Dark Mode: Dark theme preview

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Email Client Preview

See how it looks in:
  • Apple Mail
  • Gmail
  • Outlook
  • Yahoo Mail

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Test Emails

Send tests before launching:
  1. Click Send Test
  2. Enter email address(es)
  3. Review in actual inbox
  4. Check links and images

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Settings

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Email Settings

Configure email properties:
  • Subject Line: Email subject
  • Preview Text: Inbox preview snippet
  • From Name: Sender display name
  • Reply-To: Response address

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Subject Line Tips

Aim for 40-50 characters. Mobile shows less.
Time-limited offers perform better.
Include customer name when relevant.
Skip ALL CAPS, excessive punctuation, spammy words.

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Advanced Features

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AI Content Generation

Generate content with AI:
  • Suggest subject lines
  • Write email copy
  • Create variations

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Variables Panel

Insert dynamic content:
  1. Click Variables button
  2. Browse available tokens
  3. Click to insert
  4. Preview with sample data

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HTML Mode

For advanced users:
  • Edit raw HTML
  • Import custom HTML
  • Export HTML

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Saving & Exporting

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Save Draft

Save work in progress:
  • Auto-save enabled
  • Manual save option
  • Draft management

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Export Options

FormatUse Case
HTMLUse elsewhere
ImagePreview sharing
TemplateReuse design

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Best Practices

60%+ of emails are opened on mobile. Design accordingly.
Focus on one primary action per email.
Always add alt text for images. They may not load.

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