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PlatformMarketing

WhatsApp

WhatsApp marketing and guest communication (Private Preview)

WhatsApp marketing is currently in Private Preview and is enabled only for authorised Tiquo staff while it is being validated.

The private-preview composer sends campaigns using approved WhatsApp templates. Select one or more customer lists, choose a template and language, fill every required template variable, then send immediately or schedule delivery.

Campaigns can:

  • Preview the selected template and supplied values
  • Send immediately or at a future date and time
  • Cancel a campaign that is still scheduled
  • Use SMS fallback when that channel is active and fallback is enabled
  • Report sent, delivered, and failed message counts

Marketing messages delivered through WhatsApp require the customer's SMS Opt-In parameter to be set to Yes.

WhatsApp and SMS share this messaging consent. Tiquo sends the message through the customer's preferred messaging channel, rather than sending the same message through both channels. Email marketing is controlled separately by Marketing Opt-In.

See Customer Parameters for how these consent settings and their automatic timestamps work.