Performance Insights
Understand what drives revenue, demand, and operational performance
Performance Insights break down your analytics into clear areas of the business, helping you understand what is driving revenue, demand, and operational performance across locations and sublocations.
Sales and Revenue Performance
This section focuses on how money is being generated across your business.
You can see overall sales performance, trends over time, and how revenue is distributed across locations, sublocations, products, and services. This helps you understand which parts of the business are performing well and where attention may be needed.
Sales data is updated in real time and reflects both online and in-person transactions.
Customer and Booking Activity
Customer and booking insights show how people are interacting with your business.
This includes new and returning customers, booking volumes, check-ins, and overall customer activity. These insights help you understand demand patterns, customer loyalty, and how engagement changes over time or across locations.
Conversion and Funnel Performance
Conversion insights help you understand how effectively interest turns into action.
This includes visibility into sessions, conversions, and drop-off points across customer flows such as bookings, payments, or check-ins. Funnel performance helps identify friction in the customer journey and opportunities to improve completion rates.
Marketing and Referrer Performance
Marketing and referrer insights show where customers are coming from and how those sources perform.
You can view traffic and revenue by referrer, including direct, referral, and campaign-driven activity. This helps you understand which channels drive meaningful engagement and revenue, rather than just traffic.
POS and Staff Performance
This section focuses on in-person operations and staff activity.
It highlights point-of-sale usage, sales by staff member, and operational throughput. These insights help teams understand front-of-house performance, staffing efficiency, and how in-person sales contribute to overall revenue.