Website Analytics

Website Analytics shows how customers and visitors interact with websites connected to Tiquo. It is designed for customer-facing sites, booking surfaces, portals, and content sites where operators need to understand traffic, engagement, and conversion behaviour.

Website events are collected through the DOM Package and Tiquo-managed content sites. Events flow into Analytics automatically once the site is connected and receiving traffic.

Where Website Analytics Appears

Website Analytics is available from the Analytics area and from connected content sites.

Each connected site is tracked separately by hostname. www.example.com is normalised to example.com, while other subdomains remain separate. This makes it easier to compare a main website, a booking site, a member portal, and campaign-specific subdomains without mixing their traffic together.

What It Tracks

Website Analytics records first-party events such as:

Pageviews and navigation
Visit sessions
Referrers and landing pages
UTM source, medium, campaign, content, and term
Browser, device type, operating system, language, and viewport
Engagement events when a visitor leaves a page or becomes inactive
Known-customer activity after a customer signs in through the DOM Package
Custom events sent from your website

Anonymous traffic is measured for site performance. Known-customer events are linked to customer profiles only when a customer has authenticated or has been identified through a supported customer flow.

Bot Filtering

Tiquo filters common bot and crawler traffic before it appears in Website Analytics.

This keeps reports focused on real visitor behaviour rather than search crawlers, uptime checks, link unfurlers, and automated tools. Filtering is applied automatically and does not require any setup from staff.

Site Cards

Connected websites appear as site cards in the dashboard. A site card gives staff a quick view of whether the site is active and when traffic was last received.

Use site cards to confirm that a website has been connected correctly, then open the site analytics view to review traffic, engagement, and customer behaviour in more detail.

AI Analysis

Website Analytics can use Tiquo AI to summarise traffic and behaviour trends.

AI analysis is intended to help staff understand what changed, where visitors are dropping off, and which sources are driving activity. It should be treated as an interpretation layer on top of the underlying metrics, not as a replacement for reviewing the source charts.

Connecting a Website

For third-party websites, install the DOM Package or standalone analytics client with your organisation's public key.

import { TiquoAnalytics } from '@tiquo/dom-package';

const analytics = new TiquoAnalytics({
  publicKey: 'pk_dom_your_key_here',
});

Automatic pageviews are enabled by default. For single-page apps, Tiquo also tracks client-side navigation through history.pushState, history.replaceState, and browser back/forward navigation.

To send a custom event:

await analytics.track('newsletter_signup', {
  eventName: 'Newsletter Signup',
  eventProperties: {
    source: 'footer',
  },
});

For the full SDK setup, see DOM Package.