How do I check email performance?
Review sends, opens, clicks, and unsubscribes, and see the results of one campaign.
Open Marketing → Campaigns. Use the date selector above the metrics to choose the reporting period, such as Last 30 Days or Last 365 Days. Click the Campaigns tab to close the date picker after choosing a period.
The metrics update for the selected period:
- Emails Sent
- Open Rate
- Click Rate
- Unsubscribes
A period without results displays Nothing to show yet. Try a longer period if you are looking for older activity.
Check one campaign
Select a sent campaign in Marketing → Campaigns to open it, then use its tabs:
- Analytics shows Engagement over time and Cumulative engagement for the first 30 days after sending, Engagement speed (how soon first opens and clicks happened), Recipient outcomes (Received, Opened, Clicked, Bounced, Suppressed, Unsubscribed), and Top clicked links.
- Recipients lists each recipient with their status and the links they clicked. Search by name or email, or filter by status, and select a recipient to open their profile.
If the tab shows Analytics are syncing, the results are still arriving. Select Refresh to check again. Test emails are not included in campaign analytics.